View 01 · Financial Bases

Master Assumptions & Financial Bases

The core traffic engine and the financial modelling safety guards that keep every projection conservative. Each figure is deliberately capped to protect the model.

01

Commercial Traffic Engine

Anchor catchment

15,000,000

per annum

Battersea Estate Annual Visitors

Adjacent village

139,615

per week

Circus West Village Weekly Footfall

4:1 filter ratio

34,904

per week

Arches Lane Weekly Passing Traffic

Safety cap
20% safety cap

6,981

per week

OFF-GRID Conservatively Capped Weekly Visitors

02

Metric Breakdown — Visitor Loops

High Volume / Regular Repeat Spend

The 80% Organic & Estate Loop

Drawn from the 6,000 permanent residents and 6,000 corporate staff (Apple European HQ). Secures core F&B margins and local Membership Pass subscriptions.

5,585

Weekly visitors

80%

Share of capped flow

Repeat

Spend behaviour

Drawn from

6,000 residents6,000 corporate staffApple European HQ
03

Revenue Inflow Grid

The six income streams behind the model — what each one is, why it matters and the cadence it earns on.

F&B Covers & Wet Sales

Daily
Recurring core

Daily food and beverage covers plus high-margin wet sales across every bar on site.

The volume engine of the venue, with beverage gross covers as the primary margin driver. Arch 3 (The Main Bar) and The Yard’s bespoke Container Bar are the two physical engines powering cross-site beverage conversion — steady all-day trade keeps cash flowing seven days a week and underpins fixed operating costs.

Why it counts

Arch 3 Main Bar & Yard Container Bar drive cross-site wet-sale margins

Box Office Ticketing

Event-led
Variable premium

Timed-entry admissions and evening event ticket lines.

Spikes around programming and headline moments. Higher spend per head than walk-in trade, and the pre-booked nature gives early visibility on demand so staffing and stock can be planned to the night.

Why it counts

High spend per head on programmed nights

Corporate Buyouts

Booked
High value

Full-venue and partial-zone hire for corporate and private clients.

The single highest-value transactions in the model. A handful of bookings can match weeks of walk-in trade, and they typically land midweek when public demand is softest — filling the calendar where it matters most.

Why it counts

Largest deal sizes, fills quiet midweek slots

Arch 4 Gaming Lanes

Hourly
Leisure rental

Eight tech-enhanced competitive gaming tables hired by the group.

A destination activity that pulls groups in and keeps them on site for longer. Lane hire carries a strong margin in its own right, and dwell time converts directly into additional food, drink and add-on spend.

Why it counts

Strong group spend plus knock-on F&B uplift

Recurring Memberships

Monthly
Subscription

Neighbourhood Pass and tiered membership subscriptions.

The most predictable line in the model. Recurring monthly fees build a loyal local base, lift visit frequency and create committed revenue that can be forecast with confidence well ahead of time.

Why it counts

Predictable, recurring committed income

Tiered Brand Partnerships

Annual
Sponsorship

Tiered brand sponsorship and activation packages across the venue.

A £1.15M-per-year target, benchmarked conservatively against Outernet London’s ~£18M pa run rate. High-margin income with little operational cost — brands pay to reach the audience the venue already attracts.

Why it counts

£1.15M pa target, high-margin sponsorship