Master Assumptions & Financial Bases
The core traffic engine and the financial modelling safety guards that keep every projection conservative. Each figure is deliberately capped to protect the model.
Commercial Traffic Engine
15,000,000
per annum
Battersea Estate Annual Visitors
139,615
per week
Circus West Village Weekly Footfall
34,904
per week
Arches Lane Weekly Passing Traffic
6,981
per week
OFF-GRID Conservatively Capped Weekly Visitors
Metric Breakdown — Visitor Loops
The 80% Organic & Estate Loop
Drawn from the 6,000 permanent residents and 6,000 corporate staff (Apple European HQ). Secures core F&B margins and local Membership Pass subscriptions.
5,585
Weekly visitors
80%
Share of capped flow
Repeat
Spend behaviour
Drawn from
Revenue Inflow Grid
The six income streams behind the model — what each one is, why it matters and the cadence it earns on.
F&B Covers & Wet Sales
DailyDaily food and beverage covers plus high-margin wet sales across every bar on site.
The volume engine of the venue, with beverage gross covers as the primary margin driver. Arch 3 (The Main Bar) and The Yard’s bespoke Container Bar are the two physical engines powering cross-site beverage conversion — steady all-day trade keeps cash flowing seven days a week and underpins fixed operating costs.
Arch 3 Main Bar & Yard Container Bar drive cross-site wet-sale margins
Box Office Ticketing
Event-ledTimed-entry admissions and evening event ticket lines.
Spikes around programming and headline moments. Higher spend per head than walk-in trade, and the pre-booked nature gives early visibility on demand so staffing and stock can be planned to the night.
High spend per head on programmed nights
Corporate Buyouts
BookedFull-venue and partial-zone hire for corporate and private clients.
The single highest-value transactions in the model. A handful of bookings can match weeks of walk-in trade, and they typically land midweek when public demand is softest — filling the calendar where it matters most.
Largest deal sizes, fills quiet midweek slots
Arch 4 Gaming Lanes
HourlyEight tech-enhanced competitive gaming tables hired by the group.
A destination activity that pulls groups in and keeps them on site for longer. Lane hire carries a strong margin in its own right, and dwell time converts directly into additional food, drink and add-on spend.
Strong group spend plus knock-on F&B uplift
Recurring Memberships
MonthlyNeighbourhood Pass and tiered membership subscriptions.
The most predictable line in the model. Recurring monthly fees build a loyal local base, lift visit frequency and create committed revenue that can be forecast with confidence well ahead of time.
Predictable, recurring committed income
Tiered Brand Partnerships
AnnualTiered brand sponsorship and activation packages across the venue.
A £1.15M-per-year target, benchmarked conservatively against Outernet London’s ~£18M pa run rate. High-margin income with little operational cost — brands pay to reach the audience the venue already attracts.
£1.15M pa target, high-margin sponsorship
