Battersea · Launch 2026
Strategy Slide Deck
STRATEGY DASHBOARD · LAUNCH 2026 · CONFIDENTIAL
1 / 20Cover · Cover
Battersea · Launch 2026
Strategy Slide Deck
STRATEGY DASHBOARD · LAUNCH 2026 · CONFIDENTIAL
View 01 · Income Streams
Commercial Traffic Framework
Verified landlord estate data (2024–2026) — estate-wide footfall narrowed to hyper-local density.
15.0M
per annum
Annual Total Site Visitors (2026 Projected Target)
12.8M → 14.5M → 15.0M
119,231
per week
Circus West Village Validated Weekly Footfall
6.2M / year combined
600k+
per month
Peak Summer Monthly Footfall (Aug/Sep)
Q2–Q3 resilience
350k–400k
per month
Quiet Winter Monthly Floor (Jan/Feb)
Year-round floor
Hyper-local density data
3,500+
Permanent Estate Residents
2,424 apartments house over 3,500 permanent residents — a dense, habitual local audience right on the doorstep.
c. 4,200
Active Desk Workers
c. 4,200 desk workers across 70+ businesses, led by Apple’s European HQ (c. 3,000 employees), SharkNinja (640), Foster + Partners (350) and Team Lewis (120).
70+ firms
Headline Anchor Employers
Apple European HQ (c. 3,000), SharkNinja (640), Foster + Partners (350) and Team Lewis (120) make up the core weekday workforce on the estate.
+300 homes
Phase 3C Expansion (Upcoming)
Phase 3C adds a 65,000 sqft hub and 300 apartments, expanding the local audience further.
View 01 · Income Streams
Weekly Visitor Volume — Separate & Combined
Switch between Conservative, Base and Upside scenarios to compare weekly visitor volumes for each site and in total, benchmarked against proven single-operator figures on Arches Lane.
Base Scenario · Steady Run-Rate Target via City-Wide Draw
Site 1 Weekly Guests
Boutique Social (Arch 1), The Lab, FOH Cafe, Mezzanine Co-Working & Concept Retail
4,500/ wk
Site 2 Weekly Guests
Aether Gallery (Arch 2), Main Bar (Arch 3), Projection Gaming (Arch 4) & The Yard
6,000/ wk
⚠ Safety buffer — We hold Site 2 at 6,000 rather than the P&L's 7,343 to protect the 50-person hourly cap in Aether and the 90-minute gaming block turnarounds. This keeps the guest experience clean and prevents overcrowding in the LiDAR tracking zones.
Combined Venue Complex Weekly Total
Base Scenario · on the shoulder of P&L 11,401
10,500/ wk
Base of 10,500 / wk sits just below the P&L's 11,401 baseline — driven by pan-London digital pull rather than passing footfall.
Site 1 Cross-Pollination Yield
Daytime FOH cafe and Mezzanine co-working visitors convert into evening Lab ticket sales, lifting spend per guest above what a single-use hospitality venue achieves.
Corporate Buyout Presetsup to £7,500 / 2-hr window
Corporate buyouts in The Lab yield up to £7,500 per 2-hour window, filling quiet midweek daytime slots at premium dry-hire rates.
Guaranteed Licence Stream£36,000 pa risk-free
FOH Analogue Kits and Mezzanine Vinyl/Poster units generate a guaranteed £36,000 pa licence fee — entirely independent of footfall.
Investor comparison
Single-Concept Metric
8,000–12,000 / wk each
A single restaurant on Arches Lane — such as Roti King or Tonkotsu — draws 8,000–12,000 customers per week on its own.
Multi-Arch Ecosystem Metric
4,500 + 6,000 / wk
City-wide digital and content marketing lets off-grid. target a Base capacity of 10,500 weekly guests — Site 1 at 4,500 and Site 2 at 6,000 — in line with the P&L baseline targets.
Pan-London Safety Buffer
10,500 / wk combined
Pan-London digital funnels pull high-intent visitors from across the city rather than relying on passing footfall alone. We hold our target at 10,500 rather than the P&L's 11,401 as a deliberate safety buffer — preventing overcrowding and protecting the timed guest experience in Aether Gallery and Arch 4.
View 01 · Income Streams
The 80/20 Visitor Attribution Loop
Rooted in the landlord's active estate calendars — a secure organic base with incremental destination growth.
80% · Organic Base
Securely insulated by daily estate habits
The 80% organic base comes from the 3,500 residents and 4,200 office workers using Arch 1 workspace, the FOH cafe and Arch 3 Main Bar as part of their daily routines — regular, reliable demand that underpins the model.
20% · Destination Uplift
Incremental commercial upside engine
The 20% destination uplift comes from ticketing and major estate events. The CelebrASIA festival drew 176,094 visitors over a single weekend (6 Sep 2025) and the Glide Ice Rink sells 175,000 tickets each Christmas. Our Aether timed entries, Elrow/Homebass terrace raves and cultural programming tap into this spending pool — incremental high-margin revenue that a standard bar or restaurant would miss.
Anchor Sponsorship Context
Christmas / Winter alignments
Winter sponsorship aligns with BPS’s Christmas attractions — the Glide ice rink, the Kylie Minogue illumination switch-on and her exclusive holiday wine range pop-up bar inside the Power Station.
View 01 · Income Streams
Primary Revenue Channels
How visitor traffic converts across core revenue channels.
F&B Covers & Wet Sales
DailyDaily food and beverage covers plus high-margin wet sales across every bar on site.
The volume driver of the venue. Arch 3 (The Main Bar) and The Yard Container Bar power beverage sales across both sites — steady all-day trade seven days a week that covers fixed operating costs.
Why it matters
Arch 3 Main Bar & Yard Container Bar drive cross-site wet-sale margins
Ticketing (Art, Music & Workshops)
Event-ledTimed-entry admissions and evening event ticket lines.
Revenue spikes around programming and headline nights. Spend per head is higher than walk-in trade, and pre-booking gives early visibility on demand for staffing and stock planning.
Why it matters
High spend per head on programmed nights
Corporate & Private Event Bookings
BookedFull-venue and partial-zone hire for corporate and private clients.
The highest-value transactions in the model. A few bookings can match weeks of walk-in revenue, and they typically land midweek when public demand is quietest — filling the calendar where it matters most.
Why it matters
Largest deal sizes, fills quiet midweek slots
Gaming Revenue (Arch 4)
HourlyLarge-scale projected retro-arcade booking system in Unit 744.
A destination activity that keeps groups on site longer. Lane hire has strong margin, and extended dwell time drives additional food, drink and add-on spend.
Why it matters
Strong group spend plus knock-on F&B uplift
Memberships
MonthlyNeighbourhood Pass and tiered membership subscriptions.
The most predictable revenue line. Monthly fees build a loyal local base, increase visit frequency and create income that can be forecast reliably in advance.
Why it matters
Predictable, recurring committed income
View 01 · Income Streams
Primary Revenue Channels (cont.)
Retail, licensing and high-margin brand partnership lines.
FOH Cafe Retail (Analogue Kits)
45% COGS bufferFront-of-House cafe retail selling premium branded 'Analogue Kits'.
Daytime FOH cafe retail selling branded 'Analogue Kits' — homeware, diaries, notebooks, terrariums, incense and candles. Modelled at a 45% COGS buffer for forecasting.
Why it matters
45% safe baseline COGS model allocation
The Mezzanine Store
£1,500 / moIndependent Mezzanine 'Vinyl & Vintage Poster Store'.
An independent 'Vinyl & Vintage Poster Store' on the permanent Mezzanine level, selling music records, zines and vintage prints. Runs on a straight licence fee of £1,500 per month (£18,000 pa) — no inventory overhead.
Why it matters
£18,000 pa base licence fee, no inventory overhead
Brand Partnerships
AnnualTiered brand sponsorship and activation packages across the venue.
Target of £1.15M pa, benchmarked against Outernet London’s ~£18M run rate. High-margin income — brands pay to reach the audience the venue already attracts.
Why it matters
£1.15M pa target, high-margin sponsorship
View 01 · Income Streams
Ticketing Personas
Consumer targets, ordered by volume and spend.
1
The Local Estate Anchor
High Volume / High Frequency / Standard Dwell Spend
Affluent SW London professionals, estate residents, fitness communities and local remote workers aged 24–45. They use the space for morning coffee and co-working, casual business lunches and post-work cocktails in Arch 3. Core SW11/SW8 audience.
2
The Core Nightlife Traveler & Music Seeker
Medium-High Volume / High Peak Wet Spend
Underground music fans, electronic club crowds and vinyl collectors aged 18–35. They travel from across London for sub-cultural programming, live bands and DJs inside The Lab’s L-Acoustics L-ISA 360° arrays. Room capacity managed to protect the atmosphere.
3
The Social Competitor & Foodie
Medium Volume / Peak Per-Head Variable Spend
Corporate groups, birthday parties and weekend leisure seekers aged 21–45. They come for time-slot retro gaming in Arch 4, street food from operators like Cue Point and outdoor drinks at The Yard container bar.
4
The Interactive Tech & Art Immersionist
Medium-Low Volume / Predictable Ticket Yield
Digital designers, architecture and media students, tech professionals and Apple HQ staff aged 21–40. They book timed-entry slots in Aether (Arch 2) to experience Refik Anadol and Quayola exhibitions, or attend interactive brand and culinary workshops in The Lab.
View 01 · Income Streams
Ticket Numbers & Entry Fee Justification
Capacity caps and entry-fee validation against London market midpoints.
Wellness (Morning)
Capped at 25–35 guests (12.5%–17.5% room utilisation) for physical floor mats and movement space.
Workshops (Afternoon)
Capped at 40–60 guests (20%–30% room utilisation) to maintain table space for interactive material.
Live Performance / DJs (Evening)
Capped at 80–130 mid-week, scaling up to 175 on Friday/Saturday peak nights to stay within physical capacity envelopes.
Entry Fee Validation
Benchmarked at or below market midpoints. London boutique wellness averages £16–£22; grassroots poetry/open-mic runs £8–£12; weekend electronic club entries command £15–£25.
View 02 · Programming
Arch 1 — The Boutique Social - Arch 1 (FOH)
5,000 sq ft multi-level space · FOH cafe retail layer + permanent Mezzanine concept store
Day programme
Casual workspace with a FOH cafe retail point selling branded 'Analogue Kits' (homeware, diaries, notebooks, terrariums, incense and candles). The Mezzanine upper level runs as an independent 'Vinyl & Vintage Poster Store' selling music records, zines and vintage prints.
Night programme
Intimate vinyl-listening lounge and cocktail performance box.
Curated partners & example acts
NTS RadioRinse FMGilles PetersonBradley ZeroBen UFOAvery Hill
View 02 · Programming
The Lab — The Technological Core — Arch 1
L-Acoustics L-ISA 360° spatial audio arrays + LiDAR motion-tracking
Day programme
Wellness sessions (light therapy, sound healing) and brand/culinary workshops — corporate innovation days, product launches, fashion previews and sensory tasting panels, all using LiDAR motion-tracking and L-Acoustics L-ISA 360° audio.
Night programme
Live performance venue with digital stage design and late-night dancing. Official BFI London Film Festival hub. Residents and guests include Jyoty, Joy Orbison, Dialled In, Shy One, Touching Bass, Yung Singh, SHERELLE and Eliza Rose.
Curated partners & example acts
TriyogaChroma YogaRe:Mind StudiohumLDNFat Buddha YogaFierce GraceHouse of WisdomSoundscapeMandrake Sound HealingRambertSadler's WellsThe MillFramestoreMLF (Marshmallow Laser Feast)Es DevlinUVAField.ioSteam DownJazz re:freshedJyotyJoy OrbisonDialled InShy OneTouching BassYung SinghSHERELLEEliza Rose
View 02 · Programming
Aether — Immersive Digital Arts Experience - Arch 2
Digital arts gallery · 10:00–22:00 daily · 12 × 1-hr timed slots · 50-cap room · blended £16.50 ticket
Day programme
Twelve 1-hour timed slots daily, capped at 50 people per slot. Tickets: £14.00 off-peak (Mon–Wed before 17:00) / £19.50 peak (Thu–Sun evenings), blending to £16.50. Benchmarked against 180 Studios and Lightroom.
Night programme
Rolling exhibitions: Future Textures (launch), Liquid Realities (summer) and Chrono-Rave (winter). Co-produced with United Visual Artists, Refik Anadol Studio or W1 Curates, funded 50% by a hardware partner (Epson or Panasonic) and 50% from advance ticket sales.
Curated partners & example acts
London Design FestivalDezeenLCCTate Modern CurationUnited Visual ArtistsRefik Anadol StudioW1 CuratesEpsonPanasonic
View 02 · Programming
The Main Bar — The Commercial Heart - Arch 3
Cross-site wet-sales driver · premium daytime social to late-night entertainment
Day programme
The commercial engine of cross-site wet sales — daytime coffee, cocktails and casual social trade.
Night programme
Evening entertainment with student ambassador DJs and emerging London selectors mixing house, techno, dub, soul, funk and hip-hop.
Curated partners & example acts
Student Ambassador DJsHouseTechnoDubSoulFunkHip-Hop
View 02 · Programming
The Yard — Industrial Courtyard
10,000 sq ft open-air festival space · 50/50 split layout · bespoke Container Bar
Day programme
Centred on a large bespoke Container Bar for outdoor drinks. Food vendors like Cue Point operate on a 50/50 split, benchmarked against Brat and Koya.
Night programme
Terrace raves from 14:00/15:00 with Elrow and Homebass, plus live stages with Music Venue Trust and Bird on Wire.
Curated partners & example acts
Cue PointBratKoyaElrowHomebassMusic Venue TrustBird on Wire
View 02 · Programming
Games Arena — Leisure Hub - Arch 4
Projected retro-arcade booking system · 90-min group sessions · £13 off-peak / £17 peak pp
Day programme
Time-slot reservations for large-scale projected versions of iconic 80s/90s arcade classics — Pac-Man, Shinobi, Out Run, Tetris, Donkey Kong and Street Fighter. No projection darts or air hockey. 90-minute group sessions at £13 off-peak / £17 peak per player.
Night programme
Late-night group sessions on the projected retro-arcade lanes in 90-minute blocks.
Benchmark & pricing model
Comparable to Fair Game (Canary Wharf), Flight Club and Swingers, all of which run group time-slot formats with predictable per-head yield. Multi-round drink orders flow into the adjacent Arch 3 Main Bar.
Curated partners & example acts
SparkMotion MappingFair Game (Canary Wharf)
View 03 · Spend Playbook
Assumptions
The 80/20 audience architecture underpinning the marketing strategy.
Assumptions · 80 / 20 Audience Split
Switch between a high-frequency local base that covers fixed overheads and a pan-London / international destination audience that drives high-margin upside.
80%
Local Baseline Pool
SW11, SW8 & SW London Radius
High-frequency local base that clears fixed overhead from day one.
View 03 · Spend Playbook
Stage 1 — Pre-Launch Strategy
August – September 2026 Runway
Goal · Stage 1
£26,185Build an advanced city-wide waitlist and pre-booked ticket engine before doors open to guarantee the 5,000 Conservative launch floor.
Digital Plan
£3,900 Pre-Launch Digital FrameworkShowcase the entire 2-site ecosystem simultaneously across four master creative formats (mapped in the matrix below).
Digital Format & Platform Cost Matrix
£3,900 pre-launch digitalFour creative formats, each matched to a specific platform and audience. Format D is the lead hook: a full 2-site, 4-arch walkthrough designed to convince pan-London visitors to pre-book a full-day experience.
Format D · Lead Asset
Full 4-Arch Cross-Programming Journey
£1,56040%TikTok — Paid SparkInstagram ReelsYouTube Shorts
4 unique premium hero cuts9:16 vertical + 16:9 landscape · 60s · cinematic seamless tracking-shot
The complete 4-arch daily journey from morning coffee to late-night gaming — morning coffee in the FOH Cafe, Mezzanine co-working, afternoon digital art, then late-night food, cocktails and gaming. Directs to a priority whitelist for full-day package pre-bookings.
Revenue Channels & Attractions
Arch 1 (Boutique Social & The Lab): multi-level spatial design, daytime hot-desking, premium retail pop-ups
Arch 2 (Aether Gallery): previews the timed-entry ticketed layout
Arch 3 (Main Bar): premium mixology stations & craft beer
Arch 4 (Retro Gaming) & The Yard: 10,000 sq ft open-air container bar & courtyard scale
Pan-London destination pull · full-day pre-bookings
Format A
Connected Audio-Visual Previews
£97525%TikTok — Paid Spark AdsMeta Reels
4 unique video assets9:16 vertical · 15–30s · 5.1/binaural stereo for headphones
Video clips showing how the 360-degree sound arrays in The Lab sync beautifully with moving lights and visuals across the arches. Drives immediate data-capture waitlist registration.
Revenue Channels & Attractions
Arch 1 (The Lab Spatial Array): ticketed live programming, wellness blocks & spoken-word events; corporate team-building space-hire up to £7,500 per 2-hour window
Music & audiophile reach · waitlist capture
Format C
Real Group Highlights & Reactions
£78020%TikTok — Spark AdsMeta Ads
6 unique assets9:16 vertical · 20–45s · split-screen reaction format
Fast-paced video clips of real groups playing multiplayer games in Arch 4 and sharing drinks in the Yard, proving how fun the social experience is. Drives corporate buyout inquiries and gaming lane blocks.
Revenue Channels & Attractions
Arch 4 (Retro Gaming Arena): lane-based 90-min group sessions & tournament brackets
The Yard & Arch 3 F&B: Cue Point Afghan-Texas BBQ concessions + high-peak wet spend at the multi-level bar
Group & B2B buyout capture
Format B
3D Animated Venue Fly-Throughs
£58515%Instagram GridInstagram Stories
3 unique assets9:16 vertical (Stories) + 4:5 portrait (Feed) · 15s · ultra-HD 3D render
High-definition digital walkthroughs showing how the interactive wall projections and tracking grids react to moving guests. Drives a Limited Opening-Week Waiting List Funnel built to drive early ticket bookings by highlighting the strict 50-person hourly room capacity.
Revenue Channels & Attractions
Arch 2 (Aether Gallery): monetises the strict 50-person hourly entry cap; advanced tickets for premium immersive exhibitions (benchmarked vs 180 Studios & Lightroom)
Opening-week waiting list · 50/hr room capacity
Phase 1 digital overhead — split across August–September tracking lines.
- Content Creation£350
- Asset Distribution£800
- Algorithmic Amplification£1,150
Physical Plan · Out-of-Home
Out-of-home media warming up transit anchors (Waterloo, Victoria, London Bridge, Clapham Junction) and premium cultural intersections (Soho, Shoreditch/Hoxton, South Kensington).
Burst 1A — Teaser BurstAugust · £8,900
- 1,000 × 4-Sheet Print & Distribution (Wk 1–2 install · 2-wk run)£3,045
- 1,000 × B2 Print & Distribution (Wk 1–4 fly-posting)£1,290
- 10 × 8-Sheet Print & Distribution (Wk 2 install · 2-wk run)£1,500
- 5 × Framed University / Venue 6-Sheets (Freshers run-in)£1,755
- 2,500 × A6 Flyer Uni Halls Print & Distribution (Freshers drop)£640
- 1,000 × Die Cut Vinyl Sticker Print (rolling)£245
- 500 × Floor Stickers Print & Distribution (Wk 2 install)£425
Burst 1B — Rollout BurstSeptember · £13,485
- 10 × Phone Box Vinyls Print & Distribution (Wk 1 install · full month)£1,800
- 28 × 4-Sheets — London Underground (2-wk in-charge)£4,940
- 40 × 4-Sheets — Rail (2-wk in-charge)£4,320
- 1,000 × A3 Retail Drop (shops, cafés, bars, record shops)£945
- 21 hrs × A6 Flyer Hand-to-Hand (stations, peak event nights)£780
- 5,000 × A6 Door-to-Door Distribution (GPS tracked)£700
View 03 · Spend Playbook
Stage 2 — Grand Launch Strategy
October 2026 Opening Window
Goal · Stage 2
£23,900Activate the 80% local baseline floor and unlock the 5,000 launch target.
Digital Plan
£1,950 AllocationTime-of-Day Targeted Ads (Morning vs. Night Content). 08:00–15:00 ads push Site 1 Cafe and workspace to local office groups and Apple staff. 16:00–23:00 ads push Site 2 Nightlife, Lab DJ sets and live room gaming clips.
Meta Local Target AdsTikTok Geo-FencingTourist Site Partnerships
- Opening week private mixer video editing£250
- City-Wide Lifestyle Targeting£650
- Boosting Top-Performing Booking Ads£1,050
Physical Plan · Out-of-Home
£21,950 AllocationTotal estate saturation across Circus West Village perimeters combined with premium roadside takeovers.
Grand Launch SaturationOctober · £21,950
- 2 × 48-Sheet Billboards — premium roadside locations (2-wk in-charge)£4,000
- 15 × 6-Sheet Bus Shelters, 2 creative versions (2-wk in-charge)£3,900
- 10 × Taxi Side Wraps — both sides & tip seats (Wk 1 wrap · 4-wk run)£6,335
- 10 × Digital University Screens (Min. 1/6 SOT · full month)£3,315
- 50 × Pavement Chalk Stencils (Wk 1 + Wk 3 refresh)£900
- 5 nights × Large-Scale Street Projections — landmark walls£3,500
View 03 · Spend Playbook
Stage 3 — Ongoing Strategy
November 2026 Onwards
Goal · Stage 3
£10,735 / moSecure the mature 10,500 weekly guest baseline and scale up dynamically during landmark estate milestones toward 14,234+ Upside.
Digital Plan
£4,500 / mo Capped Run-RateB2B LinkedIn (40% — corporate HR planners) and Meta/TikTok retargeting loops (60% — consumer checkouts). Corporate buyout showcases emphasise flat space-hire yields up to £7,500 per 2-hour window.
LinkedIn Campaign ManagerMeta RetargetingTikTok Retargeting
- Ongoing asset updates£150 / mo
- Abandoned ticket tracking£250 / mo
- Continuous Monthly Ad Boosts for Top-Performing Content£4,100 / mo
Physical Plan · Out-of-Home
£6,235 / mo AllocationLocal commuter network stability and automated print drops matched to landlord festival blocks (CelebrASIA, Glide Ice Rink).
Always-On Run-RateMonthly · £6,235 / mo
- 500 × B2 Print & Distribution — high-frequency street footprint£645
- 300 × 4-Sheet Print & Distribution — premium local street sites£915
- 500 × Die Cut Vinyl Stickers — handout & fly-posting£125
- 10 hrs × A6 Flyer Distribution — key event/weekend nights£400
- 8 × 4-Sheets — London Underground (rolling network buy)£1,410
- 10 × 4-Sheets — Rail (key London transit stations)£1,080
- 5 × Digital University Screens (Min. 1/6 SOT · term-time run)£1,660
Marketing Engine · Summary
Our marketing structure is built as a precision tool. The Digital Performance Engine uses a Limited Opening-Week Waiting List Funnel designed to drive early ticket bookings by highlighting the strict 50-person hourly room capacity, capturing the high-spending 20% travelling destination and international tourist pool. Concurrently, the Out-of-Home Physical Strategy blankets transit gateways and local high-density corridors to capture the 80% local daytime corporate and residential baseline, clearing fixed costs from day one without operational strain.
View 04 · KPI Tracking
Revenue & KPI Performance Tracking
Key metrics across owned, paid and earned channels.
Pre-Launch Validation · Overhead Protection
The pre-launch booking funnel validates our 5,000 (Conservative) and 10,500 (Base) weekly visitor targets by securing pre-booked demand across London before opening — protecting fixed overhead from day one.
Tracking against Base Scenario targets
Site 1 · Hospitality Loops
4,500/ wk
Track weekly checkout conversions, retail turnover and capacity fill-rates for Site 1 — daytime co-working, FOH cafe retail and evening DJ wet sales across Arch 1 & Arch 3.
Site 2 · Ticketed Programming
6,000/ wk
Track weekly ticket sales, checkout conversions and capacity fill-rates for Site 2 — Aether slots (50-person hourly cap), 90-minute gaming blocks in Arch 4, Main Bar wet sales and The Yard container bar. Note: the legacy P&L Base of 7,343 is flagged as an unrealistic density risk against these hard capacity limits.
Combined Total-Site Cross-Fade Yield
10,500/ wk
Monitor how daytime Site 1 visitors move into Site 2 afternoon workshops, evening gaming and late-night dancing — the total venue yield, recalculated per scenario.
Site 1 Cross-Pollination Yield
Daytime FOH cafe and Mezzanine co-working visitors convert into evening Lab ticket sales, lifting spend per guest above what a single-use hospitality venue achieves.
Corporate Buyout Presetsup to £7,500 / 2-hr window
Corporate buyouts in The Lab yield up to £7,500 per 2-hour window, filling quiet midweek daytime slots at premium dry-hire rates.
Guaranteed Licence Stream£36,000 pa risk-free
FOH Analogue Kits and Mezzanine Vinyl/Poster units generate a guaranteed £36,000 pa licence fee — entirely independent of footfall.
Marketing Spend Model · Blended CAC
View 4 pulls directly from the View 3 ledger — the £26,185 pre-launch + £23,900 grand-launch investment plus a capped £10,735 / mo run-rate — to show a clear cost of acquisition for each weekly milestone.
Pre-Launch Allocation£50,085
One-off pre-launch + grand-launch spend: £26,185 (Aug–Sep runway) + £23,900 (October opening window). Seeds the city-wide pre-sale whitelist and unlocks the 5,000 Conservative launch floor.
Monthly Run-Rate Cap£10,735 / mo
From November 2026 onwards: £4,500 / mo digital run-rate + £6,235 / mo physical drops secure the 10,500 Base weekly baseline and scale into 14,234+ Upside festival blocks.
Blended CAC · Base£0.24/ guest
10,500 guests/wk · ~45,465 guests/mo at the monthly spend cap.
Integrated 3-Phase Media Schedule
A sequenced pre-launch and ongoing campaign designed to hit the 5,000 Conservative and 10,500 Base weekly guest targets from day one.
Phase 1 · Weeks -8 to -4 — City-Wide Whitelist Engine
Pan-London digital push builds a pre-sale whitelist, converting city-wide interest into pre-booked demand before launch.
OOH — Transit anchors warm up — digital cross-track screens at Waterloo, Victoria, London Bridge & Clapham Junction.
Pre-booked pipeline secured ahead of doors£6,500 one-off allocation
Priority 1
Owned CRM Channels
First-party data and verified activations.
- Total database volume growth
- Email open / click rates
- Verified Neighbourhood Pass activations
- Ad-attributed CRM logs
Priority 2
Paid Geo-Fenced Media
Efficiency and conversion inside target geofences.
- Click-through rates (CTR) within target geofences
- Local cost-per-thousand (CPM)
- Weekly checkout conversions and capacity fill-rates — Site 1 hospitality vs Site 2 ticketed programming.
- Total-site cross-over yield: Site 1 daytime retail and coffee visitors moving into Site 2 afternoon workshops, evening gaming and late-night dancing.
- Abandonment recovery metrics
- Track beverage conversion margins from Arch 3 (Main Bar) and The Yard container bar.
- Monitor inventory turnover, cost profiles and retail velocity for FOH Analogue Kits (45% COGS buffer) alongside Arch 3 and The Yard wet sales.
- Confirm FOH Analogue Kits + Mezzanine Vinyl/Poster licence as a combined £36,000 pa risk-free income line, independent of footfall.
- Brand-merchandise conversion margins on capsule drops and custom-packaged technical merchandise.
Priority 3
Strategic OOH & London PR
Earned reach and B2B pipeline.
- Earned media value calculations
- OOH location impression counts
- Organic brand search lift during projection-mapping periods
- Weekly session fill rates for projection gaming slots.
- Qualified B2B event inquiry volume
- Stage 2 FAM mixer contract conversion rates
- Mezzanine Vinyl & Vintage Poster Store sales velocity and recurring commission yield.
View 04 · KPI Tracking
Closed-Loop Attribution
Each layer feeds the next — earned reach lifts search, paid media converts intent, owned CRM retains it.
Earned OOH and PR lift organic brand search. Paid geo-fenced media converts that intent, and owned CRM retains it. Spend is continuously optimised towards the channels with the strongest verified return.
OFF-GRID Battersea
Launch Year 2026 · Confidential