View 03 · Spend Playbook
Timed Digital & Physical Marketing Playbook
A three-stage promotional runway with a transparent spend ledger. Toggle any stage between its Out-of-Home physical plan and its digital content plan.
Viewing the physical OOH plan for each stage.
Stage 1
The Pre-Launch Strategy
August – September 2026 Runway
Allocation
£22,385
Burst 1A — Teaser: Street, Student & Stickers
August
1,000 × 4-Sheet Print & Distribution (Wk 1–2 install · 2-wk run)£3,045
1,000 × B2 Print & Distribution (Wk 1–4 fly-posting)£1,290
10 × 8-Sheet Print & Distribution (Wk 2 install · 2-wk run)£1,500
5 × Framed University / Venue 6-Sheets (Freshers run-in)£1,755
2,500 × A6 Flyer Uni Halls Print & Distribution (Freshers drop)£640
1,000 × Die Cut Vinyl Sticker Print (rolling)£245
500 × Floor Stickers Print & Distribution (Wk 2 install)£425
Burst 1B — Rollout: Commuter, Hand-to-Hand & Door-to-Door
September
10 × Phone Box Vinyls Print & Distribution (Wk 1 install · full month)£1,800
28 × 4-Sheets — London Underground (2-wk in-charge)£4,940
40 × 4-Sheets — Rail (2-wk in-charge)£4,320
1,000 × A3 Retail Drop — shops, cafés, bars, cinemas, record shops£945
21 hrs × A6 Flyer Hand-to-Hand — tube/rail stations, peak event nights£780
5,000 × A6 Door-to-Door Distribution (GPS reports)£700
Stage 2
The Grand Launch Strategy
October 2026 Opening Window
Allocation
£21,950
Grand Launch Push
October
2 × 48-Sheet Billboards — various premium roadside locations (2-wk in-charge)£4,000
15 × 6-Sheet Bus Shelters, 2 creatives (2-wk in-charge)£3,900
10 × Taxi Side Wraps — both sides & tip seats (Wk 1 wrap · 4-wk run)£6,335
10 × Digital University Screens (Min. 1/6 SOT · full month)£3,315
50 × Pavement Chalk Stencils (Wk 1 + Wk 3 refresh)£900
5 nights × Large-Scale Street Projections — landmark walls£3,500
Stage 3
The Ongoing Sustainability Strategy
November 2026 Onwards — Always-On
Allocation
£6,235
Always-On Run Rate
Monthly
500 × B2 Print & Distribution — high-frequency reach, best CPM£645
300 × 4-Sheet Print & Distribution — premium street sites£915
500 × Die Cut Vinyl Stickers — hand-out & fly posting£125
10 hrs × A6 Flyer Distribution — key event nights£400
8 × 4-Sheets — London Underground (rolling network buy)£1,410
10 × 4-Sheets — Rail (key London stations)£1,080
5 × Digital University Screens (Min. 1/6 SOT · term-time)£1,660