View 04 · KPI Tracking
Revenue & KPI Performance Tracking
An execution monitoring matrix. Success metrics are prioritised across three tracking layers — owned, paid and earned — so the boardroom can read performance at a glance.
Priority 1
Owned CRM Channels
First-party data and verified activations.
- Total database volume growth
- Email open / click rates
- Verified Neighbourhood Pass activations
- Ad-attributed CRM logs
4 success metrics tracked
Priority 2
Paid Geo-Fenced Media
Efficiency and conversion inside target geofences.
- Click-through rates (CTR) within target geofences
- Local cost-per-thousand (CPM)
- Checkout completion rates
- Abandonment recovery metrics
- Focus heavily on tracking beverage conversion margins driven by Arch 3 (Main Bar) and The Yard's container bar activations.
5 success metrics tracked
Priority 3
Strategic OOH & London PR
Earned reach and B2B pipeline.
- Earned media value calculations
- OOH location impression counts
- Organic brand search lift during projection-mapping windows
- Qualified B2B event inquiry volume
- Stage 2 FAM mixer contract conversion rates
5 success metrics tracked
Closed-loop attribution
Each layer feeds the next: earned OOH and PR reach lifts organic brand search, paid geo-fenced media converts that intent efficiently, and owned CRM channels capture and retain it. The model is designed to optimise spend continuously and prioritise the channels with the strongest verified return.